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How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician Hardcover – November 5, 2019
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Hailed as an “indispensable” guide (Forbes), How to Make It in the New Music Business returns in this extensively revised and expanded edition.
When How to Make It in the New Music Business hit shelves in 2016, it instantly became the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by music schools everywhere and considered “the best how- to book of its kind” (Music Connection), it inspired thousands to stop waiting around for that “big break.” Now trusted as the leading expert for “do it yourself” artists, Ari Herstand returns with this second edition, maintaining that a stable career can be built by taking advantage of the many tools at our fi ngertips: conquering social media, mastering the art of merchandising, embracing authentic fan connection, and simply learning how to persevere. Comprehensively updated to include the latest online trends and developments, it offers inspiring success stories across media such as Spotify and Instagram. The result is a must- have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry.
- Print length528 pages
- LanguageEnglish
- PublisherLiveright
- Publication dateNovember 5, 2019
- Dimensions7.5 x 1.6 x 9.6 inches
- ISBN-101631494791
- ISBN-13978-1631494796
Book recommendations, author interviews, editors' picks, and more. Read it now.
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From the Publisher
Editorial Reviews
Review
― Forbes
"It's a fun and informative read for every artist out there looking to live off their creative craft. The book does a great job of explaining the process of generating royalties and crowdfunding goals, all while delivering important info in a witty and wise tone that’s comprehensive but never condescending."
― Joshua Kanter, Rolling Stone
"This is the single best book on the current music business. An absolute must-read for every musician."
― Derek Sivers, Sivers.org, founder of CD Baby
"Ari is at the front of the front. He gets it. I've read a hundred how-to-make-it-in-the-music-biz books, and this one is today's definitive, comprehensive manual."
― Jack Conte, CEO of Patreon
"Incredibly valuable. Not just for musicians, but for entrepreneurs and anyone else wanting to succeed in the music business. Ari has written the ultimate guide on how to make it in the music business. Incredibly detailed yet fun to read, this is the book that generations of musicians will rely on to build their careers."
― Philip Kaplan, founder and CEO of DistroKid
"Ari understands this space. He gives a tremendous amount of information. Anyone wanting to make music for a living should read this, period."
― Peter Hollens, 1 billion YouTube/Facebook video views
"The best ‘how to’ book of its kind. As a working artist himself, Herstand knows of what he speaks.... The book crackles with the actual experience of being a working artist. Highly recommended."
― Music Connection
"There is a great divide between what the young musician thinks being a rock star is and what actually working as a musician entails. Ari fills in the blanks with his lighthearted yet blunt demeanor. He's the informed older brother most of us never got in this crazy, confusing industry."
― Andy Grammer, chart-topping singer/songwriter
"Ari Herstand is a leader in the DIY music movement and has written the perfect recipe for success."
― Patti Silverman, SF MusicTech Summit, SXSW
"There are few careers more difficult than being a professional musician, but How to Make It in the New Music Business will absolutely increase your chances of success. Ari Herstand is a fresh, emerging authority on a music industry that is just taking shape, and a fearless tour guide in a brand-new jungle. I highly recommend this for your music career."
― Paul Resnikoff, Publisher, Digital Music News
"There are a lot of books that attempt to describe how to make and do ‘it’ in the music business. What sets Ari apart is his not only his insatiable curiosity, research and conclusions but also the fact that he is a musician that has actually done the very ‘it’ he writes about. Reading Ari’s book teaches you what the music industry actually is, not what others think it should be."
― Jeff Price, Founder of Tunecore, Audiam
"No one has ever laid out a roadmap to a successful music career in today’s world as Ari has in his book. Covering things like proper etiquette when emailing promoters to getting your songs placed in film and TV, Ari expedites the sometimes tedious process of learning what it takes to be a professional musician. If you want to take your career seriously, read this book."
― Andrew Leib, Red Light Management
"The one book I wish I had when I started doing music four years ago. It’s the new bible for musicians."
― Gospel Lee, Billboard charting hip-hop artist
About the Author
Product details
- Publisher : Liveright; Second edition (November 5, 2019)
- Language : English
- Hardcover : 528 pages
- ISBN-10 : 1631494791
- ISBN-13 : 978-1631494796
- Item Weight : 2.2 pounds
- Dimensions : 7.5 x 1.6 x 9.6 inches
- Best Sellers Rank: #495,071 in Books (See Top 100 in Books)
- #53 in Musical Philosophy & Social Aspects
- #134 in Performing Arts Industry
- #201 in Music Business (Books)
- Customer Reviews:
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Customer Review: You Won’t Be Sorry With Ari !!!
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About the author
"The poster child of DIY Music" - Forbes
Ari Herstand is the CEO and founder of the music business education and artist advocacy company, Ari’s Take. Started in 2012 as a blog, Ari's Take has become the go-to resource for independent musicians on how to run a successful music career in the NEW music business. He is also the author of the best-selling book, How To Make It in the New Music Business which is a #1 Amazon best-seller in 4 categories and has been adopted by over 300 universities and translated into multiple languages. Herstand's well-researched, relatable, no BS approach is why so many musicians continue to trust him for advice. He offers encouragement without condescension and maintains a "we're all in it together" attitude not found elsewhere in the space.
In 2018, Herstand opened the online school Ari’s Take Academy which brings in experts in the field to teach courses on running successful careers in the new music business. ATA currently has over 5,000 students enrolled.
He is also the host of the Webby Award winning podcast, the New Music Business where he interviews innovators and experts in the music industry. Since its launch in March of 2020, over 1 million people have listened to the show.
An independent musician who has played over 1,000 shows around the country, he has performed on Ellen, has had his music featured in countless TV shows, commercials and films, and has charted in the top 10 on iTunes. He currently leads the immersive funk/soul concert experience Brassroots District.
Herstand has written for many of the top musician trade magazines and websites including Music Connection Magazine, American Songwriter, Digital Music News, Playback Magazine, CD Baby, Tunecore, Roland, Discmakers, ASCAP, Hypebot and others. He has been a featured speaker at SXSW, BBC One's Amplify, NAMM, ASCAP Music Expo, SF MusicTech, CD Baby's DIY Musician Conference, UCLA, Berklee College of Music and in music business classrooms worldwide.
Through his advocacy work, he helped draft and pass a law in California to help music professionals be able to work and operate unencumbered.
Customer reviews
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Learn more how customers reviews work on AmazonCustomers say
Customers find the book informative and well-researched, providing detailed content on how to become a working musician. They describe it as an encouraging read from front to back that is easy to understand. Readers consider it the best book on the music industry and a must-have for musicians trying to make a living from their craft. The writing style is described as well-written, organized, and easy to follow.
AI-generated from the text of customer reviews
Customers find the book informative and insightful. They say it's full of detailed content on what to do and where to go to become a working musician. The book is filled with practical, well-researched information and philosophical advice. It explains all up-to-date details about the modern music business. Readers appreciate the real-world strategy and guidance for minimizing mistakes and getting to their goal faster.
"...It's chock-full of ideas and inspiration and it's given me a deeper understanding on how to approach my business further...." Read more
"...marketing, managers, shows, touring, artwork/media, and plenty of other super fine details that will make you at least know where to look IF you..." Read more
"...in a logical progression and filled with very practical, well researched information. I am taking notes as I go (which I highly recommend)...." Read more
"...This book is extremely honest to the point that it hurts, but that's the music in a nutshell, every single way to make money is detailed here...." Read more
Customers find the book easy to read from start to finish. They appreciate the advice and tips provided.
"I loved the entire read from front to back. Ari has credibility and touches on all aspects of the music business and how to succeed!..." Read more
"...to go into the business as a recording artist, this is the most invaluable book I've read on the business today...." Read more
"...Practical and philosophical advice make for an encouraging read filled with advice and tips that you'd never think of!..." Read more
"...Its a great read too – Enjoy!" Read more
Customers find the book helpful for musicians and song writers. It covers all aspects of the music business and how to succeed. Readers mention it's a must-read for anyone trying to make a living from their craft.
"...Ari has credibility and touches on all aspects of the music business and how to succeed!..." Read more
"...you can also get a audio book for a easy read but I suggest physical because if not you will miss important URL's , advices and trust me this man..." Read more
"...This book is the ultimate resource for any musician looking to make music their full time career...." Read more
"...The book is geared towards musicians, but the principles apply globally towards how to use social media...." Read more
Customers find the book well-written and organized. They find it easy to read and helpful.
"...The book is well written, laid out in a logical progression and filled with very practical, well researched information...." Read more
"...It's a very easy read and VERY helpful in so many ways!..." Read more
"What a great book. Ari writes in a style that really encourages musicians such as myself to chase that dream and make it their reality...." Read more
"...It’s a very good read. Well organized and presents practical solutions to all my Indie problems. I think this is the book all Indie Artists need...." Read more
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Top reviews from the United States
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- Reviewed in the United States on June 17, 2022I loved the entire read from front to back. Ari has credibility and touches on all aspects of the music business and how to succeed! Depending on your direction, you just have to put the work in and that is the emphasis of this book. I'm a multi-instrumentalist/producer with my own active project studio tackling multiple facets of my career from producing/mixing to freelancing as a live player. It's the most important book that I've picked up on this topic in years. It's chock-full of ideas and inspiration and it's given me a deeper understanding on how to approach my business further. I attend Ari's webinars and I appreciate his no nonsense approach to standing up for the independent artist..we're lucky to have him in our corner.
- Reviewed in the United States on December 6, 2019Let me give you some background on where I'm coming from first.
I have read the first edition, seen Ari talk at the ASCAP expo earlier this year, attended some of his free online webinars, signed up for both classes (streaming/instagram growth and successful touring) and have been following his mailing list for a year or so now. So, here's the run down of where this book lies in what he brings to the table.
If you don't know where to start, but you know you want a music career or are at least curious about what it could entail, read this book.
Before reading the first edition, I knew I wanted a music career but had not a single clue on what that meant beyond the essential "write good music". This book gives you that leg up on knowing how to organize yourself to maximize your music and your potential career. It can't guarantee anything as what is "good" is far too subjective to say. But if you have the "good stuff" then you should be able to make it with enough hard work, planning and your willingness to change with the times.
Ari asks you right off the bat why you are a musician. It's a great question. He also details song/album release plans, marketing, managers, shows, touring, artwork/media, and plenty of other super fine details that will make you at least know where to look IF you want more detail. The difference between the 1st and 2nd edition is quite simple, it just contains more information on what is now (when the book was finished) the most relevant guide.
Now, in regards to what else Ari has, here's what I think. His free webinars are super helpful if you want the book restated/maybe elaborated on a bit. His talks at expos etc, are pretty much the book restated as well with more story/jokes (entertaining and inspiring at the least but not highly informative if you've read the book). Ari's take (his online blog) is going to be where the updated info is as the music industry changes and maybe some more details than what's in the book. His online classes? While "expensive" to most, are more than just a class by all means. He brings community. Private groups where he and other students post questions, discussions and progress from taking these courses (and he will respond where he sees the need or want to). It's all quite inspiring and worth gaining the connections from. Do you need the classes? Of course not. Hell, you don't "need" this book, but it's a nice guide for sure!
- Reviewed in the United States on May 31, 2022As someone with music biz experience, a legal background and a daughter who's decided to go into the business as a recording artist, this is the most invaluable book I've read on the business today. I use it as a reference book as I assist my daughter with the business end of what she does (which is all-encompassing, there's a LOT to know, and manage), and all of the tasks involved to be successful in the music business as a DIY artist. Can't recommend it highly enough!
- Reviewed in the United States on December 10, 2019This book was very timely for me. I am preparing to release my 6th album and Ari's book came at a perfect time. I have made my living in the arts as an actor, songwriter and musician for the past 30+ years. I only wish I had had access to this information years ago. There have been a lot of changes in the industry over the past few decades and Ari does a great job sorting it all out. The book is well written, laid out in a logical progression and filled with very practical, well researched information. I am taking notes as I go (which I highly recommend). Even though I am old enough to be his dad, I feel like Ari is one of "us" rather than some professorial guru with no real-world experience. This is not a rehash of the typical music biz advice. Let me cut to the chase. I like this book so well that I'm going to buy one for my musician son (because if I loan him mine, I'll never get it back).
- Reviewed in the United States on April 4, 2020THE MUSICIAN'S ESSENTIAL BOOK!!! Omg , I was screaming. I'm a known composer, Ghost writer, with many Nda's so I can't say who I wrote too, but I have to say if you need a book to become a musician professionally it is this one. This book is extremely honest to the point that it hurts, but that's the music in a nutshell, every single way to make money is detailed here. you can also get a audio book for a easy read but I suggest physical because if not you will miss important URL's , advices and trust me this man has teached me so much new things I have to find out who he is. Nevertheless, buy it if you are a musician.
- Reviewed in the United States on December 20, 2019Easily the best and most relevant book I've read on the music industry (from a musician's standpoint). I was hoping he'd speak more about how/where to advertise, how to get on music charts (if it matters), and tax write-offs for musicians however I understand it can be difficult to cover every-single-little-thing.
- Reviewed in the United States on December 20, 2019I've been following Ari Herstand ever since I was watching Tom Morello's Masterclass online and he mentioned to check out Ari's take. So when I heard that Ari was coming out with the 2nd edition of his book I immediately bought it and I'm about half way through the book already! It's a very easy read and VERY helpful in so many ways! He goes over everything from how to write up a BIO, to releasing an album, playing the college scene, touring, getting sponsorship, and how to really thrive in the music business. I'm a full-time musician and I find the info in this book to be VERY helpful! :)
5.0 out of 5 stars Great book with A LOT of useful info!I've been following Ari Herstand ever since I was watching Tom Morello's Masterclass online and he mentioned to check out Ari's take. So when I heard that Ari was coming out with the 2nd edition of his book I immediately bought it and I'm about half way through the book already! It's a very easy read and VERY helpful in so many ways! He goes over everything from how to write up a BIO, to releasing an album, playing the college scene, touring, getting sponsorship, and how to really thrive in the music business. I'm a full-time musician and I find the info in this book to be VERY helpful! :)
Reviewed in the United States on December 20, 2019
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Top reviews from other countries
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Erick CisnerosReviewed in Mexico on January 29, 2021
4.0 out of 5 stars Muy buen libro
Es un gran libro, sobre todo porque va directo al lenguaje del músico, sin tantas cosas técnicas sobre el negocio o vivir de la música, el libro está completamente destinado a como vivir de la música en EU, y también menciona UK para quienes creen que aplica a todas las áereas, el autor no ve como funciona en otros países, ya que es bajo su experiencia.
- ManuelReviewed in Italy on November 8, 2022
4.0 out of 5 stars good book but much more useful for people living in the united states than european
good book but much more useful for people living in the united states than european
- Alankrita VermaReviewed in India on January 16, 2022
4.0 out of 5 stars Recieved the book just now. The cover is torn from the back side. Else everything is fine.
Alankrita Verma
Reviewed in India on January 16, 2022
Images in this review - DustinReviewed in Canada on May 25, 2020
5.0 out of 5 stars Must Read!
Loved it! So much valuable information on these pages, worth every penny. Highly recommend reading it as soon as possible, I had a friend who read it and it made him re-think his whole view on music making him realize that music wasn’t something for him after all. For me it did the complete opposite and ignited my passion even more.
- Ian BestReviewed in the United Kingdom on December 22, 2019
5.0 out of 5 stars Just buy it.
I can’t remember the last time I felt moved to write a review......
I’ve worked in all areas of live music, recording, gigging etc for more than 35 years, I’ve worked all throughout Europe and also in L.A. & other American areas.
This book contains essential information. Read that again. It is crammed with
grounded, rudimentary high quality knowledge most of which is subsequently laid out into extremely practical implementation plans.
I bought my music business partner a copy for herself after reading about 20 pages.
Just buy one.
Ian
P.S. If there is any slight negative it’s that at times the content does make the possibility of living as a musician/songwriter appear as daunting task. A tab more acknowledgment of all that being musically capable can bring to others lives may have further enhanced this excellent body of work.
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