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The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market Kindle Edition
The only resource you need to position your practice to draw in high-value clients and cases.
These days, even if you’re an outstanding lawyer, you’re getting lost in the shuffle. America’s legal landscape is saturated with more than 1.3 million attorneys, and they’re all competing fiercely to attract the same discerning clients and high-value cases you are. This is not just another marketing book; it’s a comprehensive blueprint designed for ambitious law firms eager to attract high-value cases.
Some of the Game-Changing Techniques You’ll Discover:
Master Your Brand Identity: Develop a compelling brand narrative that resonates with your target audience, making your firm unforgettable in a crowded marketplace.
Growth Strategies Designed for Law Firms: Learn the art of optimizing your online presence to ensure that potential clients find you first. Discover elite-level growth strategies that attract and convert a vast online audience searching for your services
Create a Client Acquisition System: Build a systematic approach to attracting and retaining clients, ensuring a steady flow of business while maximizing your firm’s profitability.
Craft Compelling Visual Content: Produce impactful videos and marketing materials that speak directly to your ideal clients, forging strong connections from the outset.
Strategic Asset Placement: Not only will you create marketing assets, but you'll also learn where to deploy them effectively to maximize visibility.
The Edge to Differentiate Your Practice: Equip yourself with innovative techniques that go beyond traditional marketing, leveraging your unique voice to attract the clients you truly want.
This essential resource guides you through the daunting world of legal marketing with clear, actionable steps. You’ll master the art of differentiation and storytelling while learning exactly how to attract high-value clients. From creating compelling content to measuring success with the right metrics, this book equips you with everything you need to elevate your practice.
With The Game Changing Attorney, you’ll gain the strategies to attract better cases, boost your revenue, and reclaim your freedom—all within just one week of implementing these proven techniques. Don’t just compete; dominate your market!
- LanguageEnglish
- Publication dateNovember 6, 2018
- File size5.1 MB

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From the Publisher

Editorial Reviews
Review
--Randall M. Kessler, Esq., past chair of the American Bar Association, Family Law Section
"Google 'law firm marketing' and you'll find a ton of books, most written by charlatans preying on a market they believe is (1) wealthy and (2) stupid about marketing. Michael Mogill 'gets it.' You are trying to do a good job for your clients, your family, and the folks you employ, and Michael is one of the few I'd trust to lead you to a happier, more productive life in the legal profession."
--Ben Glass, founder of Great Legal Marketing and Ben Glass Law
"Michael Mogill's The Game Changing Attorney is a must-read if you are an attorney who wants to attract your ideal clients in the new legal landscape of the modern solo/small firm practice. He offers real insight and advice on distinguishing your brand and identity. This book teaches what lawyers need to know in the light, often-funny, and honest voice of Michael, making it an enjoyable read."
--Alvaro Arauz, founder of 3a Law Management
"Michael Mogill understands the power of emotional connection in the business of law. The Game Changing Attorney is a must-read for any law firm owner who wants to learn how to grow their practice exponentially."
--Rich Sierra, Esq., CEO of Florida Small Business Legal Center
"Michael has written a must-read guide for any law firm owner who's trying to figure out how to take things to the next level. Take it from the man who grew his business 1,157 percent in three years. This guy gets it."
--Ken Hardison, founder of The Personal Injury Lawyers Marketing & Management Association, PILMMA
"As an executive within the legal industry, I've seen firsthand how hard it can be to set yourself apart as a law firm owner. Many people have tried and failed to teach law firm owners what it takes to truly dominate your market. The Game Changing Attorney gets it right. If you want extreme law firm growth advice with a healthy dose of honesty and wry humor, read this book."
--Magnus Simonarson, president of Consultwebs
"The Game Changing Attorney is funny, honest, and gives you a much-needed kick in the pants. Simply put, you need this book in your business."
--Seth Price, founding partner at Price Benowitz LLP and founder of BluShark Digital
Product details
- ASIN : B07JWGX3YB
- Publisher : Lioncrest Publishing (November 6, 2018)
- Publication date : November 6, 2018
- Language : English
- File size : 5.1 MB
- Simultaneous device usage : Unlimited
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 294 pages
- Best Sellers Rank: #362,760 in Kindle Store (See Top 100 in Kindle Store)
- #4 in Commercial Law
- #9 in Law Office Education (Kindle Store)
- #10 in Legal Services (Kindle Store)
- Customer Reviews:
About the author

Michael Mogill is the Founder & CEO of Crisp, the nation's leading law firm growth company, the bestselling author of The Game Changing Attorney, and the host of the award-winning The Game Changing Attorney podcast. He's helped thousands of attorneys, from solo and small firms to large practices, stand out from the competition and earn millions in new revenue.
Crisp has been named to the Inc. 500 list of the fastest-growing private companies and has been awarded Best Places to Work. A south-after speaker and EY Entrepreneur of the Year, Michael often presents at national conferences on leadership, culture, and innovative ways to achieve exponential growth. His advice has been featured in publications such as Forbes, Inc., ABA Journal, The Trial Lawyer, and The Wall Street Journal.
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Learn more how customers reviews work on AmazonCustomers say
Customers find the book informative and useful for attorneys and business owners. They describe it as an easy, well-written read with engaging stories. The book is described as a fresh approach that will influence them both personally and professionally. Readers consider it a great value for money and an investment in their success.
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Customers find the book informative and helpful for business owners. They appreciate the life lessons and business insights. Readers mention it provides valuable advice and guidance, including tips and tricks.
"The Game Changing Attorney is hands down the best resource for lawyers looking to attract high-value clients and stand out in an oversaturated legal..." Read more
"...as social proof, authenticity, and adapting to grow, the book is highly informative and filled with practical advice for law firm owners...." Read more
"...So, I had to gloat. First of all, The Game Changing Attorney was such an easy, digestible read, that I found myself ready to re-read it over again...." Read more
"...A number of tips and tricks as well as just good fundamental business and marketing practices make the book a useful read." Read more
Customers find the book easy to read and well-written. They appreciate the practical tips and honest insights into the legal industry. The book is described as a solid, valuable read with simple concepts that are applicable.
"...But, I’m completely enamored by the practicality, simplicity, and applicability of the concepts in this book. So, I had to gloat...." Read more
"...just good fundamental business and marketing practices make the book a useful read." Read more
"I really enjoyed this read from Michael’s POV. From his humble beginnings to his recommendations on building your firm into a success at scale...." Read more
"Love the book" Read more
Customers enjoy the engaging stories in the book. They find the information useful and actionable, with a nice balance of storytelling and hard facts.
"...Mogill’s tips on standing out and storytelling are game-changing, and he does it in a fun and engaging tone...." Read more
"...boring with big words, but I found it to be a smooth listen with relatable content...." Read more
"...The great stories and real examples throughout make this a super easy read, too. Make sure you check out all of the footnotes!" Read more
"...I appreciate the storytelling interwoven throughout the lessons to help drive home the finer points...." Read more
Customers appreciate the fresh approach in the book. They find it game-changing and impactful, both personally and professionally.
"...Game changing, indeed!" Read more
"...A fresh approach that will influence you both personally and professionally!" Read more
"GAMW CHANGING…let’s just be honest!!..." Read more
"The game is changing, with or without you...." Read more
Customers find the book a good value for money. They say it's an investment in their success and generates their unique value proposition.
"...to the “new normal” in order to obtain the best cases, and deliver value to clients, owning the role of modern, entrepreneurial business owner." Read more
"...to differentiate themselves to their customers, and generating your Unique Value Proposition...." Read more
"...people selling a service, this book actually gave great advice and great value. Didn’t hold anything back." Read more
"...about yourself and those around you, this book will be a great investment in your success." Read more
Reviews with images

With Author Michael Mogill
Top reviews from the United States
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- Reviewed in the United States on February 24, 2025The Game Changing Attorney is hands down the best resource for lawyers looking to attract high-value clients and stand out in an oversaturated legal market. This book goes beyond generic marketing advice—it's a powerful blueprint filled with actionable strategies to build a compelling brand, optimize online presence, and create a system for consistent client acquisition. The insights on visual content and strategic asset placement are especially helpful! If you’re serious about growing your firm and securing better cases, this book is a must-read. Highly recommended!
- Reviewed in the United States on February 21, 2025This book is a critical reframe of important topics regarding the marketing of legal services.
Lawyers study for the LSAT, graduate from law school, and pass the bar, and none of those high bars involve learning how to build, run, and grow a business as entrepreneurs and attorneys.
Written in 2018, Michael Mogill accurately describes how the American legal industry was and remains one of the top spenders of digital advertising dollars in the world (next to banking, insurance, etc).
The concept of brand marketing was innovated in the late 19th century by companies such as Coca-Cola. The practice of marketing developed, evolved, and learned many best-practices for over a century, since brand marketing for law firms wasn’t legally permissible until the late 20th century.
Relative to the wider world, Michael Mogill reveals how much the legal industry can and must learn in terms of marketing, business, leadership, and management practices.
Leveraging modern tools, but timeless constructs such as social proof, authenticity, and adapting to grow, the book is highly informative and filled with practical advice for law firm owners.
For a practicing attorney and law firm owner, this book is a crash course and wake-up call to adapt to the “new normal” in order to obtain the best cases, and deliver value to clients, owning the role of modern, entrepreneurial business owner.
- Reviewed in the United States on September 15, 2022Truth be told, I NEVER write reviews. But, I’m completely enamored by the practicality, simplicity, and applicability of the concepts in this book. So, I had to gloat. First of all, The Game Changing Attorney was such an easy, digestible read, that I found myself ready to re-read it over again. Just for context, my BF is an attorney who recently graduated and [finally] passed the bar. Naturally, I find our discussions circle back to “I’m a damn good attorney, but not nearly adequate or equipped to fulfill the obligations of an entrepreneur, in charge of running my own law firm…help!” Being the innate “fixer” that I am, I feel helpless to offer any practical solutions.
Enter stage left, Michael Mogil, and “The Game Changing Attorney.” #MINDBLOWN! It could not come at a more relevant time. The immediate applications from this book left me feeling empowered to offer some real, tangible support.
Needless to say, my BF has since read the book twice. And now proudly frames excerpts / context on the walls of his emerging practice. Without question, The Game Changing Attorney is his GO-TO recommendation for all of his fellow JD buddies. The many practical implications from reading Michael's book & subscribing to his podcast cannot be understated. It has been pivotal, dare I say, a life-changing experience!
To the author, Michael Mogil - how can I sign up for this summit event? The Game Changers Summit in Nov? Access to the phenomenal lineup of speakers; Arnold Schwarzenegger, Kevin O’Leary, Cy Wakeman, Camille Vasques, etc, etc. Plus a Boys II Men concert…anddd Tesla give-aways?! Yeah, count me in. I’d be honored to attend as an honorary guest of my BF (the attorney) of course LOL!
- Reviewed in the United States on February 11, 2025A lot of the information in this book is "duh, of course." However, us attorneys tend to think we are a special and exceptional breed of people, that what works for other industries will not work for the business of law. This book shatters that stereotype. We are not special. We have the same problems all businesses run into. This book caused me to wake up and instead of allowing my business to 'run itself' without oversight and wonder 'how did I get myself into this mess?', it caused me to rethink every facet of every minute of every day of my practice. We all went to law school to learn multiple facets of the law, how it works, and how to apply it. Why would we not look at the multiple facets of the business of law, how it works and how to apply it?
- Reviewed in the United States on June 16, 2019There's some great advice for the new or newly solo attorney in this book. A number of tips and tricks as well as just good fundamental business and marketing practices make the book a useful read.
- Reviewed in the United States on November 13, 2024I really enjoyed this read from Michael’s POV. From his humble beginnings to his recommendations on building your firm into a success at scale. Great read!
- Reviewed in the United States on November 13, 2024A must read for all serious law firm owners.
LS Carlson Law
- Reviewed in the United States on May 28, 2023Although the book claims to be written for lawyers and law firms, it does not reflect this reality.
In the book, it is explained how successful the author's own company is through well-known facts and a few sample files.
In fact, the author makes us read his advertisement by taking money from us!